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ClassicalX
Joined: Mar 05, 2006
Posts: 333
Location: In front of my laptop!
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 Posted: Wed Nov 14, 2007 6:46 pm Post subject: ITV.com launches music section |
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ITV's website has launched a music section aimed at attracting more viewers to shows such as The X Factor and the station's one-off Kylie special.
The music section - ITV.com/music - combines exclusive footage from programmes with the site's seven-day catch-up service and a downloads service that plugs tracks related to ITV content.
Online today are promotions for the No 1 single by X Factor winner Leona Lewis, an album by Andrea Bocelli, who is set to appear on the network's Royal Variety Performance on ITV, and the new single from Westlife, who will feature in an audience-led interview later this month.
The music store has been established in partnership with 7 Digital, a specialist downloads site based in London. Tracks cost 79p each, with ITV taking a share of the revenues from each sale.
ITV.com users can also search and buy from the rest of 7 Digital's catalogue of more than 3m music tracks.
The ITV.com music section includes a music diary promoting ITV shows, music related news and a Break Beats section that lists the songs used on TV ads, which can also be bought from the downloads store.
The managing director of broadband at ITV, Annelies Van Den Belt, said the service was designed to appeal to a variety of tastes and "would allow users to download to their heart's content without having to leave the site".
ITV.com launched in June this year after a £20m investment, offering a seven-day TV catch-up service and simulcasts of ITV channels.
The broadcaster also owns social networking site Friends Reunited and is expected to try to integrate the audience of fledgling TV site with the more established audience of the networking site.
Source: Guardian Unlimited |
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