[ ClassicalX ] Interactive music video allows RyanDan fans to share comments as it plays

Universal Music has teamed with coull.tv to release the first interactive music video, allowing fans to comment and share views on specific events during play.

“Fans will be able to click on particular objects within the music video to see what other fans have commented on, and share their own views and opinions,” says Irfon Watkins, CEO of Coull. ;; “Suddenly the music video becomes a forum for like-minded fans to chat and discuss specific moments during play or topics of interest concerning the music artist.”

“The video will also act as a shop window, with fans being able to click through and purchase the track or album directly,” adds Irfon Watkins.

The music video for the first single release ‘Like the Sun’ for Canadian classi-pop duo, RyanDan, will be hosted on the official Universal Music site, in addition to MySpace and Bebo. Fans will be able to grab the video to post on their own blog or social network profile page, or forward to friends via email.

“RyanDan fans will be able to interact with each other and comment wherever they find the music video on the internet,” adds Clare Nash, Universal Music.

The interactive music video was released online this week to coincide with the single release on Monday 17th September. The twins, Ryan and Dan Kowarsky, have already been embraced by British media with the duo being lauded by the press, the single playlisted on Radio 2 and a plethora of day time and prime time television appearances.